Monster Rebranding

Project Type: Branding/Product Design
Date: October 2023
Objective: Rebranding the known and popular energy drink, Monster. The concept of the rebranding is centered around a Halloween themed approach of the drink
Pain Point: When researching Monster's energy drink collections there wasn't a Halloween based collection.

Rebranded Logo

Rebranded Logos

Rebranded Color Swatches

Rebranded Type Kit

Reptile Label

Reptile Can

Dracula Label

Dracula Can

Pumpkin King Label

Pumpkin King Can

Out of Home: Subway Columns

Out of Home: Trash Cans

Out of Home: Subway Ads

Halloween Can Collection
