Eko
Project Type: Advertising
Date: September 2023
Objective: Designing an advertising campaign for the eco-friendly gum, Eko. The product is all-natural-based and biodegradable. Eko's concept is to help contribute towards an environmentally sustainable future while giving its consumers a reason to chew towards a cleaner earth.
Pain Point: Gum companies often take the approach of promoting their product in a traditional format. However, at times the advertising might not reflect the gums environmentally friendly brand and unique approach.